Resources Library by ANA

Consumer adaptation to new banking paradigms

We are living in rapidly changing times and banks are not immune from the need to change. As new banking approaches emerge, market researchers are called upon to assess likely consumer reactions to these changes. This paper argues that, because of...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Ralph Schuh, Ron Beasley

Company: ABM Research Inc.

May 1, 1996

How to create customer preference

The present paper attempts to answer the question of how to create consumer preference in the retail bank sector. The question of creating consumer preference has become increasingly relevant as retail banks grow more and more remote from the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Jim Williams, Marianne Mollmann, Philippe Boutié

May 1, 1996

Geographic marketing in financial institutions

This paper describes the reasons which have led us to use Geographical Information System technology at Banco Central Hispanoamericano, the procedures followed to implement the project, the information systems used, the achievements obtained and...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Alberto Vilalta Calmet

May 1, 1996

Qualitative modelling

In the rush to implement cost-cutting procedures and deploy the latest management theory panaceas, management have neglected the need for motivated and loyal employees. This project represents the beginning of one organization's attempt to redress...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: James P. King

May 1, 1996

Technology in banking

There can be little doubt that the influence of technology is fundamentally changing the nature of the relationship between our High Street banks and their customers. In the United Kingdom, this is most graphically illustrated by the growth in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Doug Komiliades

Company: FDS International Ltd

May 1, 1996

Research for corporate decisions

The ABN AMRO bank has outsourced the Consumer Marketing Research Department. The NIPO the major Marketing Research company in the Netherlands handles all the marketing research for the consumer market. The NIPO consultant has responsibility for the...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jan Bouts, Marga Brijs

Company: NIPO

September 1, 1995

Using research to help keep good customers

This paper describes how Lloyds Bank tackled the issue of customer retention. The Bank used research to investigate the extent of defection due to dissatisfaction with the Bank and to explore the process leading from satisfaction to account closure....

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Kate Waterhouse, Ann Morgan

June 15, 1994

Managing customer relationship profitability

This paper focuses on customer relationships in retail banking. Understanding customer relationships and especially the profitability of them requires the development of new concepts and tools. The paper discusses some concepts and tools available to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Kaj Storbacka, Aulikki Luukinen

June 15, 1994

Bank brand equity and its applications using Fond(s) De Marque® studies

All banks attempt to convince the public of their specificity and the specificity of the products and services that they offer. The efforts to do so are often in vain because, with the exception of a few well informed clients, banking clients tend to...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Esther Flath, Claude Charbonnier

Company: SORGEM IMR

June 15, 1994